Pet Wellness, Redefined
WagWell is taking active charge in reshaping pet wellness with a science-backed, innovation-forward mission to improve the lives of dogs and their people.
Who We Are
Founded by tenured beauty and contract manufacturing executive William Smolen who saw a need to bring human beauty standards and transparency to dogs, WagWell is challenging industry practices and processes through the use of innovative ingredients, clinical testing, and superior manufacturing to bring your dog the very best in pet care and wellness.
Our Standards
Alongside industry experts like board-certified veterinary nutritionists, food scientists, ingredient innovators, and beauty and consumer product executives, WagWell’s mission is to redefine modern pet care and wellness through trust, transparency and innovation. Simply put, if we can’t make something better or meaningfully different, we won’t make it.
Superfood Ahiflower Oil Sets Us Apart
We’re proud to already have made an impact through multiple category-first
innovations. We’re the first dog wellness brand to harness the use of plant-based
Ahiflower Omega Oil - the only clinically proven omega alternative to be as
effective as fish oil - all without depleting ocean ecosystems.
Clinically Proven Power
Ahiflower is the only plant-based omega source that’s been clinically proven to work as well as fish oil. Research shows it converts efficiently into the same powerful fatty acids your dog’s body needs for skin, joints, and overall wellness. That means you get trusted, fish-oil-level results without the risk to our environment.
Complete Omega Profile
Most omega sources only offer part of the picture—like flax or chia with omega-3s and 6s, or fish oil with mostly omega-3s and little else. Ahiflower is unique because it naturally delivers a full spectrum of omegas 3, 6, and 9 in one complete package. This balanced blend gives your dog wider support for skin health, mobility, immune function, and more.
Gentle + Digestible
Ahiflower is a 100% vegan omega source that’s naturally unflavored, so it won’t overpower your dog’s food or leave behind fishy smells. Unlike fish oil, which can cause stomach upset or unpleasant smells, it’s light, clean, and easy for dogs to digest. All without the fishy burp!
Sustainable, Regenerative
Overfishing is a major global issue, but Ahiflower provides the same omega benefits without relying on the ocean. Just one 8 oz bottle of Ahiflower oil saves the equivalent of 600 fish from being harvested. Grown on regenerative farmland, it’s a choice that supports your pup’s health while protecting marine life and fragile ecosystems.
Cleaner + Safer
Fish naturally absorb heavy metals, microplastics, and other ocean pollutants throughout their lifetime. These contaminants often carry over into fish oil, which means they can make their way into your dog’s diet. Ahiflower avoids this problem entirely because it does not absorb heavy metals or pollutants during the growth process.
Our Commitment
This is only the beginning: our promise to you is to continue thoughtfully raising the bar with high-quality products and better-for-them ingredients, keeping the health and everyday needs of your dog at the forefront to pave the way toward a healthier, happier life.
